M&S – CUPS FOR CUPS

problem:

1.5 million bras go unworn in the UK, and many more don't fit us properly.

 

A bra in certain West African communities can reduce sexual assault as it's seen that you have someone with money looking after you.

solution:

Use M&S' expertise in lingerie to get Britain wearing the right sized bra, and sending our unworn cups to the communities who need them most.