RNLI – BOYS SHOULD BE BUOYS
Boys aged 11-15 are drowning increasingly often in the UK, and most instances likely could have been avoided if they knew to fight their instinct to swim.
A memorable public service announcement that boys should float like buoys.
Print boys faces on buoys, both inland along the Thames and on the coast.
Posters will correlate with each buoy, giving the story of a boy who survived thanks to following advice from RNLI.