RNLI – BOYS SHOULD BE BUOYS

PROBLEM:

Boys aged 11-15 are drowning increasingly often in the UK, and most instances likely could have been avoided if they knew to fight their instinct to swim.

SOLUTION:

A memorable public service announcement that boys should float like buoys.

Print boys faces on buoys, both inland along the Thames and on the coast. 

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Posters will correlate with each buoy, giving the story of a boy who survived thanks to following advice from RNLI.